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Days of 47 - Pink Ribbon

Are You Tough Enough to Wear Pink?

What is it?

Tough Enough to Wear Pink (TETWP) was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, TETWP has empowered rodeos and western events in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $5 million dollars for breast cancer charities, much of which stays right in the community.

The Days of 47 Rodeo runs 7 days in July from the 18th through July 25th, taking Sunday the 24th off. Tuesday night, July 20th is "Are You Tough Enough to Wear Pink?" theme night. Our goal is to flood the stands with pink that night to increase awareness for cancer research! All proceeds from the bandana sells are going to Huntsman Cancer Foundation to fight all kinds of cancer, not just breast cancer.

Why Are We Involved?

Ellis Financial Group is a father and son team. In November 2008, Marv Sr's wife was diagnosed with breast cancer. She was stage 4, with the cancer found in her breasts, lymph nodes, bones and liver. She went through chemo and with the help of targeted drugs to keep the cancer at bay, she has been treatable, but not curable. Everything was working well until December 2010 when she started showing signs of slurred speech, headaches and motor skill issues. At first she thought she just had a bad cold, but in Feb. 2011 they found out that she has a brain tumor the size of a large egg. Without treatment they gave her only a few weeks to live. She chose treatment and so far is doing well.

Also, as we were wrapping up the Tough Enough to Wear Pink campaign in 2010, Marv Sr. was diagnosed with prostate cancer. His story has a happier ending, because after surgery in Oct 2010 he is now cancer free.

Cancer is a huge part of their lives and has also affected many of their clients. This is their way to give back to the community and fight against this terrible disease. They have chosen Hunstman Cancer Foundation, because 100% of the raised money goes towards research and they fight all types of cancer.

Selling Bandanas and Collector Pins

To help raise money and awareness, we are selling pink bandanas for a $1 to wear that night.  In addition, we are going to have created a collector's pin to sell for $2 as well. All proceeds going directly to Huntsman Cancer Foundation. Our goal in 2010 was to raise $10,000 through bandana sells and sponsorship, which we accomplished. Our goal in 2011 is to double that amount to $20,000.

Becoming a Sponsor

There are only going to be 3 prime sponsors and 2 mini sponsors on the bandana. Printing for the bandanas is going to be April 30th, so we are needing to fill the sponsorship spots soon.

Here is what each sponsorship type receive.

KSOP Radio
Advertisement
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    Radio Tag Dates
    Family Fun Day
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Sample Bandana
Sample Bandana

Prime Bandana Sponsorship

  • Prime logo placement on all 2011 bandanas.
  • 400 Radio tags on KSOP 104.3 FM "The Cowboy" driving traffic to your locations to buy the bandanas. Radio tag will list your companies name with the other two prime sponsors. Days of actual radio tags are referenced to the right in pink.
  • KSOP is going to do their best on their sister station "Classic Country Legend" 1370 AM to place another 400 radio tags as well, possibly making it 800 radio tags driving traffic to your locations to buy the bandanas.
  • Join us for "Family Fun Day" to sell bandanas. Annual attendance has been over 20,000 families that will be there as you help sell bandanas. Wear your company shirts and attire to promote your company. Actual location and date will be announced soon.
  • KSOP is holding a 15 minute radio interview with us talking about the event, where we will push additional traffic your way to pick up the bandanas or to build brand awareness and strengthen your current marketing strategy.
  • Booth at the Rodeo Festival in Salt Lake July 19th, 2011.
  • All of this for a low sponsorship of $1,600.00.

Mini Bandana Sponsorship

  • Bandana Tip logo placement on all 2011 bandanas.
  • 200 separate Radio tags from the prime radio tags on KSOP 104.3 FM "The Cowboy" driving traffic to your locations to buy the bandanas.
  • KSOP will do their best to duplicate on their sister station "Classic Country Legends" 1370 AM. If they fit you could get 400 radio tags.
  • Join us for "Family Fun Day" to sell bandanas. Annual attendance has been over 20,000 families that will be there as you help sell bandanas. Wear your company shirts and attire to promote your company. Actual location and date will be announced soon.
  • KSOP 15 minute radio interview mention of your sponsorship will be made, driving additional traffic your way to pick up the bandanas.
  • All of this for a lower sponsorship of $800.00

To become a sponsor on the bandanas, give us a call at (801) 295-7373 and ask for Sandy or Marv Ellis Jr.

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